After having their old site active for 3 years without an update, it was no longer drawing in the visitors it was supposed to be doing, and was in need of a vital facelift.

Instead of creating another static website, I have moved over to a blog based website, as a form of advertising to generate new visitors.  This has allowed Kev and Tina to both log on to the website and not only post their financial advice and tips for the world to read, but also update the static pages themselves.

In regards to the design, Kev wanted to move away from the cliché business theme of blues and whites and move towards more a more retro colour pallete, to help convey the message that they’re a local based business and not a massive corporation who doesn’t care about their customers.  With this in mind we decided to go for a cream, brown and green colour pallete, as it also helps convey an eco-friendly message, which ties in nicely with the eco-friendly investment’s Kev now can offer.

In addition to the colour changes, I have re-written the old websites information in the form of “I am” instead of “We are”, to move away from the big business feel again, and reflect the fact that Kev is the only financial advisor you’ll be talking too so he’ll know you personally when you come to him.

The website has been optimised for search engines, and will be re-visited at a later date after Kev and Tina have both made some posts to analyse what people are searching for and how we can improve to rank higher in these searches.

http://www.cutlerfinancial.com

This post is tagged blog, design, seo, web, wordpress